About Us

It is no coincidence that the CRISTOFORI logo bears the red colour of the Singapore national flag, symbolizing its status as a homegrown brand in the “little red dot" of the world map. The striking yellow represents the undying flame of passion for music and life. Thus our slogan “Music.Passion.Life"

In the island nation of Singapore where natural resources are limited, it is the productivity and efficiency of the people that keeps her economy alive and strong. Through sheer determination and diligence, Singapore  has transformed from a third-world nation to one of the shining miracles of Asia. She is a cohesive society with an international reputation for reliable quality and safety. CRISTOFORI, born in Singapore, takes pride in upholding such rigid standards of the quality of our products for the world.

As Singapore progressed steadily into a prosperous society with a strong economy, the need to fulfill the cultural aspects of the people became clear. Her vision to become the Renaissance City of Asia is one, with CRISTOFORI’s own vision and it was at this time that CRISTOFORI was founded.  To realise the vision of transforming into a Renaissance City, CRISTOFORI’s mission is to provide quality pianos for every home, for everyone to own a piano at an affordable price.  Since then, millions have benefited from music though our low profit margin and high sales volume business strategy.

After the first CRISTOFORI piano  was introduced in 1980, we continued to capitalize on our unique heritage and accumulated technical know-how, to offer a range of CRISTOFORI musical instruments that will meet the world’s most discriminating needs with world class quality and service, globally.